about

i'm a designer, research-led, detail-obsessed, quietly opinionated. Currently open to product design roles and freelance collaborations🧚‍♀️

.experience

5 years

.location

🌏Bangalore, India

.open to work?

✅Available

.hello

Over the past 4+ years I've worked across mobile app design, brand identity, web design, and product UX designing for users navigating health, hospitality, and finance. I'm drawn to problems that involve invisible struggles, complex information, and the humans behind the data.

.work experience

2026 — Now

Freelance

Branding

Present Owned end-to-end UX across multiple client projects — from research and journey mapping to high-fidelity Figma prototypes. and built the full Echo Films brand identity system.

2026 — Now

Freelance

Branding

Present Owned end-to-end UX across multiple client projects — from research and journey mapping to high-fidelity Figma prototypes. and built the full Echo Films brand identity system.

2025-2026

Intent Farm

Creative Strategist

esigned user flows, wireframes, and campaign interfaces across 7+ brands, translating marketing briefs into cohesive digital experiences. Led the Xtep campaign from concept to execution, improving engagement by 12% and lifting ROAS from 1.63 to 2.50.

2025-2026

Intent Farm

Creative Strategist

2019-2021

Streamoid Technologies

Data Analyst

Collaborated with PMs, engineers, and marketing leads to align product data outputs with customer needs across 5+ client accounts building strong cross-functional communication skills directly applicable to UX work

2019-2021

Streamoid Technologies

Data Analyst

2018-2019

Samsung

Sales

Represented Samsung at a high-footfall retail location, engaging customers directly on product features and driving on-ground brand experience — early experience in understanding user behaviour and communication in real-world settings.

2018-2019